Broker Burnout is Real. Here are 3 Ways to Avoid Turnover at Your Agency
At 1Fort, we witness every day how hard commercial insurance brokers work to deliver exceptional outcomes for clients while navigating the increasing demands of modern insurance placement.
The reality is that broker burnout is real. And when it happens, it impacts not only individual well-being but also the health of your agency and client relationships.
The good news is that with the right strategies and tools, you can help your team avoid burnout and build a more resilient, productive culture. Here are three practical ways to get started.
1. Reduce Manual Work and Administrative Burden
One of the leading drivers of burnout in the brokerage world is the sheer volume of manual tasks required in the everyday processes. From chasing documents to formatting applications and tracking follow-ups, too many hours are spent on work that does not directly add value, leading team members to feel unfulfilled.
How to Address It
Invest in technology that automates repetitive workflows and streamlines the processes like submission. At 1Fort, we help brokers eliminate much of the manual effort that slows down account managers, freeing them to focus on client strategy and relationship building. The more time your team spends on meaningful work, the more engaged and energized they will be.
2. Leverage Creative Incentives to Sustain Engagement
Burnout can result not only from heavy workloads but also from a lack of recognition or motivation. Maintaining broker engagement requires more than efficiency, it requires meaningful incentives.
How to Address It
Incorporate tools that reinforce progress and highlight individual contributions. 1Fort’s platform enables brokers to achieve quick wins through streamlined workflows, gain visibility into their performance, and work with greater autonomy. Through a gamified points, rewards, and leader board system, brokers are incentivized to work better and smarter on 1Fort.
3. Provide Opportunities for Professional Growth
Stagnation can contribute to burnout just as much as overwork. Brokers who feel they are not growing or advancing are more likely to disengage over time.
How to Address It
Offer regular opportunities for skill development, mentorship, and career progression. Whether through formal training, peer learning, or exposure to new types of accounts, help your team see a clear path forward. At 1Fort, we find that brokers who continue to learn and grow are more engaged, more resilient, and more likely to stay with their agency long term.
Final Thoughts
Burnout is a real and growing challenge in the insurance industry, but it does not have to be inevitable. By reducing manual work, fostering a supportive culture, and investing in professional growth, you can create an environment where brokers thrive.
At 1Fort, we are committed to helping agencies build high-performing, sustainable teams. If you are interested in learning how our platform can help your brokers work smarter and stay energized, schedule a call with our team to learn more.
