7 Things Successful Brokers Include on Every Proposal to Boost their Bind Rate
As a broker, your proposal is often the first time a prospect sees the depth of your expertise and the value you bring to the table.
While securing competitive pricing is important, in today’s market, small and midsize businesses are looking for trusted advisors, not just insurance shoppers. The way you package and present your recommendations can set you apart, win more deals, and drive long-term loyalty.
At 1Fort, we work with hundreds of brokers across the country – here are 7 things we see the most successful ones including on every proposal they send.
1. A Clear Summary of Coverage in Plain English
Your clients aren’t insurance experts. That’s why they rely on you. Smart brokers take the time to include a simple, client-friendly coverage summary in every proposal. The goal is clarity:
- What is covered
- What is not covered
- What are the limits, deductibles, and unique features
When you help clients understand their insurance program, you build trust and reduce the risk of future dissatisfaction.
2. A Side by Side Comparison of Options
The best brokers give their clients choice by offering a few tailored options:
- Coverage and pricing differences
- Pros and cons of each option
- Your professional recommendation
When clients see that you’ve surveyed the market on their behalf, it positions you as an advocate, not a vendor.
3. Risk Insights and Strategic Recommendations
A proposal isn’t just about insurance. It’s your opportunity to demonstrate a deeper understanding of the client’s business and risk profile. Include a brief section that highlights:
- The client’s top risks and exposures
- Emerging trends in their industry
- Coverage gaps or additional protection you recommend
This positions you as a strategic risk advisor, not just a transactional broker.
4. Transparent Pricing and Payment Terms
No client likes surprises. Clear, transparent pricing builds credibility:
- Total premium
- Fees, taxes, commissions fully disclosed
- Payment plan options, timelines, and any important notes
When your pricing transparency is above reproach, clients feel confident moving forward.
5. Evidence of Market Access and Expertise
In today’s challenging insurance market, prospects want to know you have the relationships and expertise to deliver. Showcase your market strength:
- Number of carriers approached
- Special programs or exclusive solutions
- Any value adds you negotiated on their behalf
This is your chance to differentiate yourself from brokers who simply submit apps and hope for the best.
6. Testimonials or Case Studies
Social proof matters, even in commercial insurance.
Top brokers include a few short testimonials or case studies in their proposal, such as:
- Quotes from satisfied clients
- Stories of how you helped similar businesses
- Examples of proactive claims support or coverage advice
When clients see that others like them trust you, it helps close the deal.
7. A Personal Call to Action and a Service Mindset
The most successful brokers personalize their close. At the end of every proposal, include:
- A short, warm note in your voice
- Clear next steps (sign, schedule a call, ask questions)
- Your direct contact information
Clients want to work with people, not faceless organizations. A personal touch sets you apart from other brokers.
Want to Instantly Include These on Every Proposal? Try 1Fort
At 1Fort, we believe that brokers should spend more time advising clients and less time on paperwork.
Our platform helps brokers automatically submit, quote, and generate white-labelled proposals that include all the 7 components above.
When you combine expert advisory work with technology powered delivery, your proposals stand out and clients remember the experience.
Want to see how 1Fort can help you win more deals with stronger proposals? Request a demo today!
